Your Questions.

Why Adler?

Do you mean “Why use Adler for your bookkeeping?” Or do you mean “Why Adler as a company name?” Let’s answer both.

We choose the Adler name because of its German roots (and Kyles German troots)—adler means “eagle” in German. With that, Adler operated with a keen eye on detail and your business’s success.

Why you might choose Adler to manage your bookkeeping depends on your goals. If you want someone not only keeping your books up to date but also watching your financials and engaging you with a strategic vision, then Adler is a good choice.

Do you off-shore your services?

Some companies use overseas labor as a part of their business model. Adler is 100% stateside and all work is done by Kyle Dreier, the Adler owner. We do not utilize off-shore or contract labor.

What software do you prefer?

While we work with many software platforms (eg. FreshBooks, QuickBooks Online, Xero) we work most with QuickBooks Online. If you’re starting from square one, we will likely make the QuickBooks Online recommendation.

Do I have to switch to QuickBooks Online?

Even though most of our clients work with QuickBooks Online, we don’t require you to switch. If you’re already on a different platform and it’s working for you, then we’ll simply continue with what works for you.

Do you provide year-end tax prep?

We are not a tax accounting firm. What we provide is CPA-ready accounting making for much easier and smoother tax prep.

What is “clean up?”

We have yet to receive a client with fantastically clean bookkeeping. Some cases are worse than others. Part of our proposal step is to examine your current bookkeeping to determine how much clean up will be necessary. If you have ever seen “misc” on your P&L, then you need clean up. Additionally, revisiting your chart of accounts to make them more useful and strategic is part of clean up.

What’s the value of my company?

This is a great question and comes with many follow up questions. We’ll be happy to walk through some steps to help make the answer as clear as possible. Let’s start with the question of “How much do you pay yourself?” Another great question is “How many days off did you take last year?”

How do you help with AR?

We don’t chase down delinquent accounts. We can, however, work with you on creating scenarios where receivables have less impact on your cash flow.

Our Questions.

How much time are you personally spending on bookkeeping?

Often times, the answer can’t be justified. As small business owners, we want to save money, yet we fail to save time which can actually be more valuable. Additionally, when we try to switch gears into an area outside of our core competency, we erode the effectiveness of all our time in general.

What is the value of bookkeeping or financial reporting for you?

Aside from the value of the time put into creating the reporting (whether by you or someone you’ve hired) what value are you able to extract from the reporting? Are there actionable reports and data to further direct the decisions you face for your business?

What was your revenue last year? How does this year look so far?

These should be easy questions to answer. The real underlying question is what actions are you taking based on this info and how are you tracking it?

How would you describe your current bookkeeping?

Is your bookkeeping all up to date? Is it nice and tidy? Are all your bank and credit card accounts reconciled monthly or even more often? Is there room for improvement?

How are you currently managing the financial side of your business?

Are you the gatekeeper? Do you have someone onsite? Is it a family member? Are you paying someone or are they doing it as a favor?

What words would you use to describe your current financials?

Exquisite? Shambles? Troublesome? Clean? Lacking? Abundant? Let’s learn more about what you wish for in your financials and take steps to get you there.

Where is your business today compared to last year or five years ago? 

Does it feel like your business is going the right direction? Or, do you have data that tells you exactly how it’s going?

How often are you looking at financial reports? What action do these reports generate for growth?

Are you one to just look at year-end reports and make resolutions to do things differently the next year? Or, are you one who loves to inspect your reports monthly and watch KPIs to make adjustments as needed?

What is your current AP and AR?

The bigger question might be “How’s your cash flow?” We’ll be happy to take a look at your AP and AR and make some strategic recommendations in these areas.

Where do you want to go with your business?

Have you thought about long term plans? Are you working toward growing yourself out of the business? Do you have a clear vision?

What is the current value (or potential value) of your business? 

While this can be a moving target and very subjective, we do have some things you can do to objectively make your business worth more for you or a prospective buyer.

What are you doing to increase your company’s value?

Growth in top-line revenue and profit are always ways to increase value. Do you know of others? We do and can help you navigate value.

What would help your current finances?

Let’s start with really clean and well categorized bookkeeping. From there, we’ll need to see what you like to watch and cater reporting to your desires.

What are your current stresses about your business?

Are any of these stresses connected to your bank account? Let’s get started.